Avril Lavigne is one star that represents the teenybopper look of Hurley fashion. Some other punk celebrities brought Hurley fashion into the peak of the fashion empire. Popular pop punk band like Blink 182 in their early years would frequently don Hurley apparels. Bob Hurley founded this water sports and music - inspired clothing company in the late 70. It used to have a brand label Hurley Surfboards. Originally, the company is located in Costa Mesa, California. The founder used to work as a surfboard shaper for various companies and eventually became prominent and hailed as one of the premiere shapers in Southern California.

Being so engrossed in surfboard market, he thought of opening his own surf shop in the United States. Hurley made a proposal to get a license from the up and coming Australian surf brand Billabong clothing. As a result, Bob Hurley was able to exclusively form the Billabong USA in 1982, recent years after he got famous for his skills in surfboard shaping. He personally handled the designing, manufacturing, marketing, and sales responsibility in the US, successfully placing his franchised Billabong USA among the million worth Apparel Company.

However, he was not able to extend his Billabong brand licensing when it expired. It was a blessing in disguise though for it gave birth to the Hurley International in 1998. The company had a teenage fashion outbreak around the states in America, spontaneously changing the active wear industry of the youth. With verve and brainwave, it launched its first line of active wear for men, boys, kids and juniors along with the Hurley accessories and wetsuits.

Hurley clothing aside from manufacturing sports surfboard shorts and other water sports apparels or wetsuits also prides its creations with its Hurley Accessories like embroidered hats, Hurley belts, spacious bags and purses.

Hurley clothing has a line of expressive apparels especially its famous shirts printed with eye catching graphic designs. As the company made expansions, it introduced its Hurly sweats and t-shirts. Its classic white shirts are not the typical lousy and bland shirts you can see. It deliberates feminine and charm that will clinch any outfit, even any body types. To match the shirt are the skirts that will train off the typical rock star style of a Hurley aficionado. Versatile Hurley sweatshirt for men is one dandy apparel of this brand label that also looks good on women.

Choosing Hurley clothing designs does not mean shelling out a whooping amount of money. The average cost for the apparels are found to be less than $60. Some are even as low as $20. Skirts and jackets generally cost more than the Hurley Accessories but still affordable enough for Hurley target youth community. It is apparently nominal compare to the other leading fashion labels in the market today. Their designs are meant to target a twenty something audience, below or above that age, thus they want to parallel their client needs and capability.

Aside from Avril Lavigne and Blink 182 who comfortably sport the leading signature brand, Kristin Cavallari, a high profile celebrity that stars in Laguna Beach also enjoys the Hurley fidgety look. Hurley International was sold to Nike in 2002.

Hurley is all about defining fashion aesthetically at the same time, building an image far from what is conventional. They have been known for its designs that set a theme of freedom, individualism and enthusiasm.